Software giant Adobe announced at its Adobe MAX 2021 conference a new addition to its software to integrate features that support the NFT ecosystem. The new feature has been dubbed Content Credentials and will allow creators to link their wallets with their Adobe ID and social profile in order to verify the authenticity of a particular NFT Adobe will initially support major NFT marketplaces such as Opensea, Known Origin, SuperRare and Rarible to display a source certificate for the uploaded art. The tool will allow users to show what edits were made to a file in Photoshop, tag their stock images on Adobe’s system, and more.
Adobe’s decision appears to be in solidarity with a bigger open-source initiative called the Content Authenticity Initiative (CAI). Media giants like BBC, Getty Images, and hundreds of other content publishing platforms have already signed on in order to implement new tools to prevent and identify fraudulent and manipulated digital content Adobe’s move attempts to eliminate bad actors at the source level.
Adobe’s Chief Product Officer, Scott Belsky, who is the founder of Behance, a network for showcasing and discovering creative work, announced interesting upgrades on the user interface level, including the ‘prepare as NFT’ and ‘export’ option for its product. Notably, attribution data will be hosted on IPFS. These developments will help solidify the support of content creation tools in alignment with the NFT ecosystem.
OPINION: @Adobe Photoshop adopting Web3 functionality to verify NFT creation authenticity is the most ‘under the radar’ bullish news I’ve heard this month.
— voltura.eth (@BAYC2745) October 27, 2021
Known Origin co-founder and CEO, David Moore, said “It is of paramount importance that collectors have confidence that artworks on KnownOrigin are created by verified artists. The CAI is another smart way of building confidence with our collector base in addition to the due diligence protocols already in place at KnownOrigin”.
Due to the Ethereum blockchain's permissionless nature, it doesn't verify sources or people minting and selling NFTs. Adobe’s new features, coupled with different platforms coming together to work on authenticity, will enable collectors to make informed decisions about what they are purchasing and from whom. Even expert collectors like Pranksy fall for fakes, which we covered previously in Gazette #51. Apart from that, photographers and videographers will benefit greatly from this feature to reduce disputes and, most importantly, theft. On the other hand, anonymous creators will have to work around these implementations as these verifiable content sources will eventually dox their digital identities.
Similar features will eventually roll out to Adobe’s other products like Lightroom, which is a creative tool for professional photo editing, which may potentially boost the photo NFT segment. Adobe’s vision is to develop an interoperable ecosystem where collectors, creators, media tools and platforms come together in a synergistic fashion to offer authenticated works
