Launched through one of the most successful social-engineering campaigns of 2021, the NeoTokyo NFT project emerged as a keenly-coveted collection last Fall. The genius of NeoTokyo was in the way its founders, Alex Becker and EllioTrades, transfixed Crypto Twitter with subtle hints. Instead of issuing a press release, leveraging their large followings and selling overpriced pieces, Becker and Ellio said very littleâthey didn't even reveal the project's name! What he duo did do was build hype by embedding clues within Twitter posts. Those CT sleuths who were savvy enough to parse the clues, discovered the secret NeoTokyo website. There they found their keys to âthe citadel,â aka to the projectâs whitelist.
In total, there were four rounds of puzzles + mints to create what is now known as an S1 citizen. This meant there were weeks of clues and rabid attention placed on every Becker and Ellio post. The clues led the lucky to obtain identities, vaults, items and land. Combining the four NFTs created a unique citizen of NeoTokyo. The art is a futuristic, yet retro, Cyberpunk inspired style. At one point the floor for an S1 was over 100 Eth!
But after the hype and highs of 2021âs bull market, 2022âs bear has seen a steady decline in the projectâs price; this was especially true of NT's native currency, BYTES. Criticisms were thrown at Beckerâthe more involved of the two foundersâfor not doing more to pump the project; the highly inflationary BYTES received the most reply-guy caviling. Months passed without changes. Then a week ago, NeoTokyo and Alex Becker responded; if thereâs one thing this project has repeatedly done, it has always punished the impatient.
Codex: The Book of Bytes 1.1
— NEO TOKYO (@NeoTokyoCode) November 23, 2022
As Citizens scrambled to escape the UAEC-controlled hellscape, as consciousnesses were uploaded into the safe haven of Neo Tokyo, a new digital currency was inadvertently birthed.
1/7
// Remember the text of the codex and you might transcend next pic.twitter.com/Y77i9U11Ms
On November 23rd, NeoTokyo announced a huge revamp of BYTES tokenomics (BYTES 2.0) and a new âcodebreakerâ easter egg hunt. As a result, the projectâs token and NFTs have pumped hard. More importantly, the fixes to BYTES have been presented as part of a long-term plan. The vision is to create an ecosystem of dapps built around the NeoTokyo community and their token. As Alex Becker is fond of saying, the citizens of NeoTokyo are going to be the âgaming crypto illuminatiâ of the future.Â
Joining the illuminati sounds nice⊠and if youâre a âworthless meatbagâ that wants to âuploadâ into the citadelâas NeoTokyo acolytes would sayânow you have a chance to do it for free. The wave of announcements came with hints to âpay attention to the codexes.â Even the projectâs news page covered the topic. The hints are a re-initiation of the riddles that introduced the project. Thus, it is clear that a giveaway of highly prized NeoTokyo NFTs is afoot.
So what do the codexes say? Seemingly, only 3 of 7 codex pages have been revealed. Although, a little hint to you all, this video shows a date of 12/3 in its final seconds with an animated red four appearing last. Twelve divided by three is four and it is this authorâs opinion that the video is hinting about a fourth Codex page being revealed on December third.Â
Those who are passionate about NeoTokyo are betting that web3 gaming will become one of the biggest industries in the world. Some of the citadel's citizens got in for free: they searched the internet for Easter Eggs and found keys like Parzival of Ready Player One. Others purchased on the secondary market. Regardless of how they became citizens, the vast majority of NeoTokyo holders are hardcore crypto gaming builders and devs. The community sees NeoTokyo as a staging groundâand they're planning a takeover of the global digital economy. Between the next few weeks of Twitter riddles and the next few years of building, it is likely that NeoTokyo will remain one of the most influential NFT projects in web3.