Particle is transforming how we appreciate and engage with high-value art. Known for fractionalizing coveted artworks into non-fungible tokens (NFTs), they recently announced their latest featāloaning their $12.9 million Banksy masterpiece, "Love is in the Air," to renowned museums worldwide.
A Digital Art Revolution
Particle, a trailblazer in the digital art domain, was established in 2020. Its innovative approach offers over 2,600 co-owners, including acclaimed figures such as Beeple, Paris Hilton, and Kevin Rose, a chance to participate in the ownership and governance of coveted masterpieces.
The platform has added an extra layer of democratization to the art world by allowing NFT co-owners to vote on the placement of the artworks. This level of involvement is unprecedented in traditional art ownership, marking a significant shift towards a more inclusive model.
Banksy's Iconic "Love is in the Air" Takes a Global Tour
In December 2021, Particle took Banksyās famous āLove is in the Airā painting and divided it into 10,000 NFTs. These pieces are managed by the Particle Foundation, a non-profit entity that aligns its operations with the decisions of the co-owners.
šCongratulations to all Particle holders who voted on the most recent Snapshot proposal.
— Particle Collection (@Collectparticle) July 1, 2023
In an almost unanimous vote, our community has chosen to display Banksy's Love is in the Air at the MOCO Museum in Barcelona and Amsterdam! pic.twitter.com/2X2Gk5CPrm
The fractionalized artwork's global tour begins in Newmarket, England, where it will grace a Street Art exhibition titled āThe Urban Frame: Mutiny in Colour.ā The journey continues, with six-month-long stops at the MOCO in Amsterdam and Barcelona.
This is not just a simple tourāit's a landmark event in the ever-evolving narrative of digital and physical art fusion.
The Wider Impact
Particleās innovative model is giving high-value artworks a new lease on life, liberating them from storage and enabling a broader audience to appreciate them. Furthermore, the platform's activities are bolstering the growing trend of embracing digital artwork and NFTs among traditional institutions, such as the Centre Pompidou in Paris and the LACMA museum in Los Angeles.
āPlatforms like Particle are playing a key role in shaping this future, fostering a sense of shared ownership and democratizing art ownership,ā states Harold Eytan, CEO of Particle.
Particle's journey illuminates the potential of fractionalized NFTs. By facilitating a seamless blend of digital and physical art realms, it opens up promising avenues for the future of art accessibility, ownership, and enjoyment. As we look ahead, it's clear that platforms like Particle are paving the way for a new era of democratized and globally accessible art.
